What kind of Bullshit is this

There is some add that keeps appearing on the internet for something called google a day. I have no idea what it is precisely, but it asks questions you;re supposed to answer using google. I just saw this one:

This ancient city named for a kind of sharp-nosed fish is best known for its trash heaps. What kind of paper in the trash is so valuable?

And it wouldn't let me answer without doing a google search. Is it supposed to be obscure or something?And by the way, Oxyrhynchus is usually translated as pike.